Welcome To Our Space!

Here's where you get the latest on what we're up to via "the cloud". Or ask us any question you want about PR and your business.

But first, a little intro. We're a mini PR consultancy that delivers maxi results.

Because we are a SOHO (Small office/home office) set-up, our edge is in our ability to provide comparable PR services at really competitive rates (no office rent to pay). Plus our creative ideas, and our ability to make it happen for our clients without the need for obscene budgets.

Check out the following brands under our care:

1. 3M
4. Command
5. Crystalline

Areas of expertise:

1. Media relations
2. Community relations
3. Corporate image development/management

Monday, January 19, 2009

Choosing a Public Relations firm

Q: There are so many PR firms out there. Which one should I choose?

A: A good PR firm can help project the right image for your business. If implemented successfully, PR can be a vital tool in your marketing strategy. In summary, there are two basic things you need to note while choosing a PR firm:

First, define your PR objectives. Determine what you are willing to spend, and craft your PR budget. (FYI, during a period of economic downturn, the PR budget is usually first to go because of its cost. But this is a mistake, for if used effectively, PR can help tide over the crisis and be an even more important tool than advertising)

You also need to check the portfolio of the PR firm that you are interested with. Are their clients reputable in the industry? Will they be able to supply testimonials from clients if requested?

This is where Kick Ass PR comes in. We offer quality PR services at competitive rates. Our clients include the well-established 3M and Pet Lovers Centre, just to name a few. To clarify misconceptions, our low rates do not compromise on quality. We have delivered on promises to our clients, and brought their brand into the spotlight for public awareness. You don't need hefty budgets to be able to afford PR, but yet you cannot do without PR either if you wish to establish your company's image in the field. So what are you waiting for? Feel free to contact us anytime if you have any further enquires. We promise we won't bite.

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